Boys with a Cardigan!! Smart Casual

“A man should look as if he had bought his clothes with intelligence, put them on with care, and then forgotten all about them.”
- Hardy Amies

hi guys.

so spring in the UK has been delayed :(, but I have a new fashion favorite for the boys!!
Layering up with a cardigan is HOTT for spring!!

The cardigan is now a new substitute for the waistcoats. The cardigan is and elegant and practical way to keep the spring chill off. I like how one can clash the shirt and the cardigan  one can even layer a herringbone cardigan over a striped shirt and a checked jacket.
A big factor as to why i'm loving guys layering with cardigans, is the fact that it is chic. A cardigan can add personality to the outfit, from the color.

The cardigan can be the most classy and versatile piece in a man’s wardrobe. They are perfect for any occasion. For a chic look, a cardigan can be worn over the t-shirt. For an informal look, cardigans can be paired with smart trousers, skinny tie and formal shoes. 


Good friday and happy Easter to everyone xoxo

Primark Hots up!!- Latino inspired summer collection!

“Never use the word “cheap”. Today everybody can look chic in inexpensive clothes (the rich buy them too). There is good clothing design on every level today. You can be the chicest thing in the world in a T-shirt and jeans — it’s up to you.” 
― Karl Lagerfeld


hey guys.

So Primark unveiled its fiery Latino inspired summer collection early this week, and i have to say for a value store i am impressed!!
The collection definitely got me in the mood for summer..!!

I love how Primark's collection is offering a pop of tropical colors, tribal prints and plenty of latino spirits. It actually seems as though the collection is drawing on Moschino and Louis Vuitton's 'Chica Latina'.

PR Campaign of 2012

PR Campaign of 2012

RED BULL STRATOS

hie guys, 

Someone recently asked me what the biggest PR campaign was in 2012. Being a PR student myself there were a few good campaigns that i personally liked in 2012, but RED BULL STRATOS did it for me!!

The Red Bull Stratos is one of the most recent PR campaigns that I have admired and also is an example of PR at its best. Sponsoring Felix Baumgartner’s record-breaking jump in 2012 stipulated Red bull with a huge global exposure as well as public approval. Not only was the campaign promoted through social media and but it also received remarkable mainstream media coverage from round the globe, making top story news in numerous newspapers and magazines. This PR stunt was also an excellent example of word of mouth as everyone was talking about it. From a PR perspective it’s impressive how the stunt was intensively covered by major media outlets pre, during and post event. Red Bull made sure that the whole two hours of the stunt were reported live on the YouTube stream, which allowed anyone around the world to closely watch the feat. And it broke records as eight million people were watching not only the jump, but also the Red Bull logo and branding. Talking about online, the campaign achieved thousands of followers and fans on various social media networks; with 3 million tweets it was the most talked about topic for days. Such buzz created amazing engagement opportunities for the brand.

Red Bull was right on point - creating a campaign that truly exemplified their tagline - "Red Bull Gives You Wings." 

Its a black & white affair

"Women think of all colors except the absence of color. I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony."

— Coco Chanel

Hi

hope everyone had a lovely weekend, here is another post again keeping it casual and simple...wearing black skinny jeans, a white tank top and a grey blazer. I also paired this with with navy strap sandals.

By the way blazers are always a must have fashion item. Some days in spring may be too bright and nice to wear a coat, so the best choice would be to wear a blazer. A blazer is great to throw on pretty much any outfit for both day and evening. 

Wishing everyone a fabulous week.

Stay blessed XOXO!!

Outfit details

Jeans: ZaraTank top: H&MBlazer: H&MShoes: H&M